Tostitos had a perception problem. Canadians saw the brand as strictly Tex-Mex fare, but with Canada’s evolving palate, we set out to prove the #1 tortilla chip was actually a blank canvas for global flavors. So we teamed up with Chef Susur Lee—culinary icon, fusion master, and TikTok star—to launch the Tostitos Tasting Window in Toronto and Vancouver, inviting Canadians to experience bold, multicultural flavors firsthand.

Role; Motion Design, Animation

We have created several out-of-home digital assets to promote the event. Videos are played in Yonge Dundas Square in Toronto-

Created total of 6 different social assets for Instagram stories, post and TikTok to customize for each format and layout.