Role; 

Motion Designer

 Linktree was going through a brand refresh with Collins and needed the internal team to translate new guidelines into motion before any external playbook existed. I made judgment calls about how the brand should move and built templates the broader team could follow. Social posts, email GIFs, and product explainers all had to feel cohesive even though they served completely different purposes.

 At Linktree, I collaborated often with the marketing team to create paid and organic social posts.  Often the social asset needed to be created in multi language (English, Indonesian, and Portuguese) with several different specs since it had to be posted on various social platforms - which challanged in some ways since we wanted to keep the core designs in various platforms.

E-mail Assets

Created a several GIF files to implant in the monthly email to notify and educate users about new features.  Goal was making a simplified version of UI, but still has the accuracy and delivering the core value of feature in a simple gifs.

User Support

 User support was one of the core feature we have to strengthen since users were bringing the Linktree to life.  So we often helped user support team to improve the experience for users, so they can understand how to use product without reaching out the team, and also they can use the product as a whole with all the potential.

 We created several product gifs and videos so feature can be highlighted and help to understand product feature easily.